Flavorista

Jamie Oliver – Flavorista Icon

March 30th, 2009

Recently I noticed that we haven’t featured many men as flavorista icons. Certainly, we are not sexist. I stumbledupon Jamie’s website and the light bulb went off. With over 12 cookbooks to his name, a magazine in two countries and several TV shows, his career speaks for itself.  I give him incredible credit for the work he has done to build awareness about how food gets onto one’s plate.

Jamie Oliver  is the British equivalent of Chef Ann Cooper, trying to improve the school lunch program in Britain. Not without controversy, Oliver is one to incite strong reactions.  Vegetarians were outraged when he slaughtered a live lamb on one of his shows and not all parents are thrilled with the fact that their children are given fresh fruits and vegetables at their schools.  He has even managed to criticize some of his sponors.  He certainly stays strong to his principles and there is nothing wrong with that.

PS from Kimberly: OK, I am going to be a little sexist.  He is certainly not hard on the eyes and the accent; it makes him even cuter.  Jamie Oliver often appears on Martha Stewart and every time he does I think to myself, I want to try that recipe.  While I do not own any of his books, I have borrowed more than a few from the library and all I have to say is that his food is solid.

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Entry Filed under: Flavorista Icon,Websites/Blogosphere