TIKTOK'S COCKTAIL CULTURE

TikTok has transformed the way we discover and enjoy cocktails. From classic recipes to innovative concoctions, the platform has become a hub for mixology enthusiasts. Let's dive into some of the most popular cocktail trends that have taken over TikTok:

• Elevated Classics: Timeless cocktails are getting a modern twist. Think espresso martinis with unique flavor infusions, or old fashioneds made with unexpected ingredients.

• Low-ABV and Non-Alcoholic: The demand for healthier drink options has led to a surge in low-alcohol and non-alcoholic cocktails. Mocktails and spritzes are gaining popularity, showcasing creative flavor combinations.

• Fruity and Refreshing: Vibrant and tropical cocktails are perfect for summer vibes. Think margaritas with unexpected fruit combinations or gin-based drinks with herbaceous garnishes.

• Experiential Cocktails: Beyond taste, TikTok is focused on the overall experience. Smoke-infused cocktails, interactive drink presentations, and edible garnishes are trending.

• Sustainable Spirits: As sustainability becomes increasingly important, TikTok is highlighting eco-friendly spirits and cocktail practices. From using recycled ingredients to reducing waste, the platform is promoting responsible drinking.

These trends demonstrate TikTok's influence on shaping cocktail preferences and inspiring creativity. By understanding these trends, bars and restaurants can create innovative drink menus and engage with a younger audience.