TIKTOK'S TOP FOOD AND DRINK TRENDS

Written By Dan Einzig

TikTok has transformed the way we discover and consume food. Here are some of the most talked-about culinary trends dominating the platform:

  • Hyper-realistic food ASMR: Satisfying visuals and auditory experiences are driving the popularity of ASMR food content. Think of perfectly cooked steaks, crispy fried chicken, and slurping noodles.

  • Elevated comfort food: Classic comfort foods are getting a gourmet makeover. From gourmet grilled cheese to elevated mac and cheese, TikTok is showcasing elevated versions of familiar favorites.

  • Unique flavor combinations: Users are experimenting with unexpected flavor pairings, creating viral sensations. Think of spicy watermelon, chocolate and chili, or unexpected dessert combinations.

  • Plant-based alternatives: TikTok has become a hub for vegan and vegetarian food inspiration. From dairy-free cheeses to plant-based meat substitutes, the platform showcases innovative and delicious options.

  • Coffee and tea artistry: Latte art and tea ceremonies have taken center stage. From intricate foam designs to tea tasting rituals, TikTok is a visual feast for beverage enthusiasts.

These trends highlight the platform's ability to introduce new flavors, inspire creativity, and shape consumer preferences. By understanding these trends, restaurants and food brands can tailor their offerings to appeal to the TikTok audience.

Dan Einzig
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